The Silent Killer: How X’s Algorithm Is Hurting Us
Half Our Reach Vanished Overnight
And with it, hundreds of chances to save lives.
We didn’t slow down.
We didn’t change our message.
We didn’t stop our work.
But between October 31 and November 1, something strange happened.
Our posts suddenly stopped being seen.
Before Halloween, a typical update reached hundreds of people.
The next morning, only a handful.
That kind of silence is deadly for vulnerable dogs.
When fewer people see our alerts, fewer dogs get food, medicine, or shelter.
A post that once paid for a clinic day now disappears into an empty feed.
The Real-World Cost
Behind every unseen post, something or someone slips through the cracks.
These aren’t just numbers on a screen.
They’re the moments when visibility could have changed everything but didn’t.
Why This Matters
Every time one of our updates reaches someone who cares, something good happens
But when those stories are hidden, the chain breaks.
The dogs don’t get seen.
The help never arrives.
This is what happens when algorithms decide who deserves to be visible and who doesn’t.
We’re Still Here
We’re still in the clinics.
Still on the streets.
Still answering calls at 3 a.m. when another dog is hit by a car, poisoned, or abandoned.
We’re still fighting for them even if fewer people can see it.
So if our posts no longer appear on your feed, please search for us.
Share us.
Talk about the dogs who are disappearing from sight.
Because silence on social media becomes silence in real life and that silence kills.
Dog Desk Animal Action
Fighting for visibility. Fighting for lives.